The WEB•IDEALS INTEGRATED INTERACTIVE INFORMATION CENTER (I3C), developed by Web-Ideals LLC, is a fully integrated, web-based platform for the processing and management of all aspects of direct to consumer marketing inclusive of direct response radio and television media, print, catalogue, direct mail and e-commerce. With modular components, yet configurable to accommodate multiple promotions for multiple companies with virtually unlimited capacity for products and customers, I3C can be tailored to meet the demands of any business engaged in direct to consumer marketing. Developed utilizing exclusively Microsoft products, I3C requires no specialized hardware, is easy to maintain, user friendly and entirely web-based, resulting in a solution that is inherently accessible, amazingly flexible, easily expandable and extremely reliable.